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Electric vehicle charging
Working with a Peter Logan, a classmate, I co-wrote a report exploring how Tesla’s supercharger network could be designed not as an electrical equivalent to standard gas pumps but instead be used as a pivot point to unlock novel types of auto-adjacent experiences. At present, Tesla has understood their charging network as infrastructure, rather than as element with in the larger brand ecosystem that the company is known for.
What was of interest to us as designers, was the huge potential for disruptive innovation around these superchargers. With some design thinking and by identifying retail synergies there could be covert ways to re-script land-use patterns around typical roadside developments and make some much needed improvements to often-shabby American auto-landscapes.